About Viktual+
Born in Aotearoa
Ko Hikurangi te maunga
Ko Waiapu te awa
Ko Ngāti Porou te iwi
Ko Rochelle Umaga tōku ingoa.
Mālō le soifua maua ma le lagi e mamā.
O loʻu igoa o Faʻalogo Tana Umaga.
Ou te sau mai nuʻu o Sagonē i Savaiʻi ma Afega, i le itu o loʻu tinā, ae o Leulumoega Tuai i le itu o loʻu tamā.
O nuʻu nei ma oʻu tagata ua fa‘avae ma fa‘amaualuga ai lo‘u tagata ma lo‘u fa‘asinomaga - o lo‘u ‘āiga, lo‘u tupu‘aga, ma agatausili ua ta‘ita‘iina ma fa‘atupuina ai a‘u i le tagata ua ‘ou iai nei.
Why we started
A personal reason
Viktual+ started with a change in the way we lived.
We began looking more closely at what we were putting into our bodies, where it came from, and why it was there.
We wanted products we would use ourselves. Thoughtfully formulated, made with ingredients we could trace, and grounded here in Aotearoa.
We couldn’t find quite what we were looking for.
So we started making it.
The mark
Language, identity, whakapapa
Our mark was designed by Māori artist Dave Burke. We asked him for something that carried where we come from rather than something that just looked good on a label, and he built it from three patterns that each say something we wanted said.
The design process
Koru
The unfurling frond. In our mark it stands for new growth, and for the idea that wellbeing is something you grow into rather than something you arrive at.
Tapatoru
The triangle. Three points holding each other up: the whānau behind the business, the whenua our ingredients come from, and the people we make it for.
Poutama
The stepped pattern. Each step built on the one below it. It is how we think about the work: learn something, then climb.
Mark and pattern work by Dave Burke.
Provenance
Where it comes from
We ask where every ingredient comes from before we use it. Our mānuka honey is from the top of the North Island. Northland, Auckland, Waikato, the Coromandel. The beekeepers behind it have been producing mānuka since 1965, back when most of the industry did not want it. Too dark. Too hard to get out of the frame.
Our blackcurrants are grown on the Canterbury Plains and in Nelson. Not everything we use is from here. But we know where all of it is from.
Read about the ingredients →Research
Our research
With funding from MBIE, we’re working with Bioeconomy Science Institute on research into Malosi Energy+. This work is underway and we’ll share what we learn.
With the support of
Pacific Business Trust and Te Puni Kōkiri.
