What does Viktual+ mean and how do you pronounce it?

Our brand name is a wordplay on victual, which means 'to supply with or obtain victuals (food or provisions)'.  Due to global Intellectual Property and Trademark reasons there were many names, including victual, that we were unable to register, so we developed the name Viktual+.

We have included design elements with a nod to our Kava capsules into the letters V and A.

The shared triangle motif developed and seen throughout the Pacific cultures is implemented into the font and is also featured in our label design.

We pronounce Viktual+ without the plus sign; "Vik-tual".